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证券日报网 | 房地产行业进入“C端时代” 篮球下注集团以产品力内核驱动发展

2021-07-12 分享至:

SUIZHETUDIHONGLI、GANGXUHONGLIHEJINRONGHONGLIDEXIAOSHI,DIEJIADUOYUANZHUFANGGONGYINGTIXIDEWANSHAN,XINJIANZHUZHAISHANGPINFANGYICONGDUANQUEDEMAIFANGSHICHANGZHUANRUMAIFANGSHICHANG,GUOQUHUANGJINSHIDAIBUZHI“YINGXIAO”WEIHEWU,ZUODENG“MAIFANGREN”SHANGMENQIANGFANGDEKAIFASHANG,XIANZAIZHENGMANGZHEXIANSHANGXIANXIAQUANFANGWEIDAYINGXIAOZHANQIANGKEHU。

近日,篮球下注集团营销总裁蔡智接受《证券日报》记者专访时表示,在全国多地常态化祭出融资、信贷、土地出让等调控政策组合拳后,房企需从赚快钱转变到赚长钱,向管理要效益、提升运营能力和在篮球下注上鼓励创新及精细化打造产品,在战略路径上走对,打造自身核心竞争力。

ZAI“SANDAOHONGXIAN”GUANQIAN,“LIANGJIZHONG”KONGDIDESHICHANGHUANJINGZHONG,FANGQINEIBUDUIYINGXIAO、CHANPINPINZHIHEPINPAIJIAZHIZHENGZAIJINXINGZHONGXINPAIXU。QIPAIXUSHENGBIANDEDONGYINSHI,RENZHAOFANGSHIDAIWANJIE,LOUSHIJINRUTUOKEJIEDUAN,FANGDICHANXINGYEYINGLAI“CDUANSHIDAI”,FANGQIXUXUNZHAOZHANGQIZHUYISAIDAO,MANZUCDUANXUQIU。

未来市场产品是内核

CONGBAIYINSHIDAIDAODUOYUANHUAFAZHAN,TUDI、JINRONGHONGLIDOUBUKECHIXU,WEIGENGGAOXINGJIABIDECHANPINHONGLICONGWEIXIAOTUI。KEYISHUO,SHANGPINFANGCONGDANSHENGYILAI,JIUJIANGUTOUZISHUXING,SHICHANGCHENGSHU“FANGZHUBUCHAO”HOU,JUZHUJIAZHIHUIGUI,CHANPINLIJUEDINGFANGZISHIFOUNENGMAICHUQU,YEJUEDINGZHEYIJIAKONGJIAN。

BUDEBUSHUO,DUOYUANZHUFANGGONGYINGTIXIZHENGZAISHENDUGAIBIANZHONGGUOJUZHUSHICHANG,2020NIANZHONGGUOCHENGZHENZHUFANGTAOHUBIWEI1.09,ZHENGTIGONGXUCHENGXIANJINGTAIPINGHENG,XINJIANZHUZHAISHANGPINFANGYICONGDUANQUEDEMAIFANGSHICHANGZHUANRUMAIFANGSHICHANG。YENEIFAXIAN,ZUOWEICDUANKEHU,BUGUANSHIHAOZHAIHAISHIPUTONGSHANGPINFANG,JUZHUDEXIJIEXINGXUQIUHAIWEIBEIZHENZHENGQUANMIANMANZU。

谈到产品力打造时蔡智称,“篮球下注集团格外重视居住价值的构建。在住宅领域,篮球下注地产深研客户需求,持续对住宅产品进行创新升级,已形成‘TOP系’‘语墅系’‘理想系’‘原乡系’和‘礼域系’五大成熟产品系,全方位满足客户的宜居诉求。”据悉,篮球下注在LEED绿色建筑、装配式住宅、被动房、海绵城市2.0等多项建筑节能、绿色人居领域的多年投入研发实践。去年到今,篮球下注地产再次将“理想系”升级至3.0时代,引入智能化居住系统提升产品力,该产品系在当地城市各个项目中,坐上销售套数、销售额、销售价的头把交椅。

ZAICAIZHIKANLAI,WEILAIDEFANGDICHANSHICHANG,CHANPINSHINEIHE,QIANJINIANGUIMOHUASHENGCHANJIANGCHENGWEIGUOQU,“LIANGJIZHONG”GONGDIDAILAIDEJIZHONGTUIPANSHIDAIDELAILIN,YEJIANGJUEDINGCHANPINPINZHIGENGGAO、PINPAIJIAZHIGENGJIACAINENGQIANGDEKEHUHESHICHANGFENE。ZHUGONGYOUCHANPINPINZHIDAILAIDEKEHUMANYIDUKOUBEI,CAIYINGGAISHIFANGQIXUANZEDE“ZHANGQIZHUYI”ZHANLVE。

靠产品力和强营销突围

ZAICAIZHIKANLAI,ZAIGONGYINGLIANGHENDADECHENGSHIZHONG,“LIANGJIZHONG”GONGDIKENENGHUIRANGKAIFASHANGMIANLINJILIEDEJIAGEYALIHESHICHANGJINGZHENG。BIAOMIANSHANGKAN,ZHEIZHONGQINGKUANGXIAZENMEBAFANGZIMAICHUQUFEICHANGGUANJIAN,DANSHIJISHANGJINGZHENGJIZHONGBAOFA,MOUZHONGCHENGDUSHANGGENGJIAKAOYANKAIFASHANGDEZHENGTISHILI,YINGSHEDAOSHICHANGCENGMIANKEYILIJIEWEIPINPAI,JIDUIYUCHANPINDEJINGGONGXIZUOCAISHIGUANJIAN。BIJINGZAI“FANGZHUBUCHAO”SHIDAI,XIAOFEIZHEDUOWEICHANPINHEGONGNENGMAIDAN。TONGSHI,LINGHUOZHUAZHUYINGXIAOJIEDIANCHUHUOYITONGYANGZHONGYAO。

TAJINYIBUBIAOSHI,FANGDICHANXINGYEYIZHIYIYINGXIAOWEILONGTOU,DANMUQIANQUESHIGENG“PIN”YINGXIAO。MIANXIANGXINKEHU,YAOJINSUIWULIANWANGSHIDAIFAZHAN,ZHENDUIBUTONGCHENGSHI、BUTONGKEHU、BUTONGCHANPINZHIDINGQIHEDEYINGXIAOCELVE。BIRU,篮球下注JITUANYIZHIZHONGSHIXIANSHANGYINGXIAOYIJICHUANGXINSHOUDUANZAIYINGXIAOZHONGDEYUNYONG。2021NIANZHUANMENCHENGLILEWANGLUOXIAOSHOUZHONGXIN,KAIZHANXIANSHANGDETOUFANGHEYINGXIAOGONGZUO。

CAIZHIRENWEI,WEILAI,ZAIBAOHUXIAOFEIZHEYINSIDECHANGJINGXIA,WANGLUODELANJIEHEXINXIDEZHIDAYOUWANGQUDAIRENDUIRENDEDAIKEMOSHI。

“CHUANTONGQUDAOZAIMUQIANRENGRANSHIFEICHANGYOUXIAODEXIAOSHOUSHOUDUAN,HAIHUIZAIHENZHANGSHIJIANZHANJUWOMENCHENGJIAOZHANBIZHONGDEYIDABUFEN。DAN篮球下注JITUANYEZAICHANGSHIJIANLIZIJIDEZIYOUQUDAOBUMEN,GENGSHENRUDEJIERUXIAOFEIZHE、JIERUCHANYELIANXIAYOU。”CAIZHIBIAOSHI,JINNIANSHANGBANNIAN,JIBENGEGEXIANGMUDOUSHIDANGDICHENGSHIHUOTONGLEIXIANGMUXIAOSHOUDEJIAOJIAOZHE。QIZHONG,CHENGSHIXIANGMU、BEIJINGWAIYIGANGXUDENGKUAIXIAOXIANGMUHUIKUANQINGKUANGDOUFEICHANGHAO。

ZAI篮球下注JITUANNEIBU,YINGXIAOTIAOXIANDEKPISHIWEIRAOXIAOSHOUE、HUIKUANZHIBIAOJINXINGPAIBUDE。ZAISHIJICAOZUOZHONG,篮球下注FEICHANGZHONGSHIKEHUCHUBEITEBIESHIDAOFANGDESHULIANGHEZHILIANG。BIJING,ZAIDUICHANPINHEANCHANGYOUCHONGFENXINXINDEQINGKUANGXIA,DAOFANGLIANGJIUCHENGSHIXIANXIAOSHOUEDUOSHAODEGUANJIAN。BUGUO,CAIZHIYEQIANGDIAO,HUIKUANSHIYINGXIAOGONGZUODEYAOWU,DANTONGSHI,KEHUMANYIDUHEKEHUTUIJIANGOUMAIYEBUYAYUHUIKUAN。YINWEIYIGESHIDUANQIXUYAOSHIXIANXIANJINXUNHUAN,LINGYIGESHIQIYEZHANGQIFAZHANBIBEIDE。

JUCAIZHITOULU,JINGGUOSHIJIUNIANFAZHAN,篮球下注ZAI“DOUSHIQUAN”+“SHENGTAIQUAN”DE“SHUANGQUANZHANLVE”HE“QINGZHONGBINGJU”ZHANLVEYINLINGXIA,DICHANBANKUAIZHENGZHUBUXINGCHENGJINGJINJI、ZHANGJIANGJINGJIDAI、YUEGANGAODAWANQUHEHAINANZIMAOQUDENGDOUSHIQUANBUJU。ZAIJINYIBUYANSHENCHENGSHIZHUZHAIDEKAIFALINIANZHISHANG,篮球下注JITUANZHENGZAIJINYIBUZHENGHEZHUZHAIDICHAN、SHANGYEDICHAN、CHANYEDICHAN、WUYEFUWUDENGCHENGSHUYEWUBANKUAI,SHIFANGYUNYINGXINGZICHANDAILAIDEXIANJINLIUHONGLI。

    ZHONGZHONGJIXIANGXIANSHI,ZHEIJIAYIWANGWAIJIEGUANZHIYI“JINGPAI”BIAOQIANDEFANGQI,ZHENGZAIYONGLIANGZHONGZHANGQIZHUYIZHANLVEQUJIANCHIGOUJIANFAZHANHUCHENGHE,YISHIJIANCHITISHENGCHANPINPINZHI,ERSHIJIJIGOUJIANDUOYUANHUAYUNYINGXINGZICHANNENGLIQUAN,ANZHAOZISHENJIEZOUFAZHAN,ZHUANXIANGZHUANZHANGQIAN,TUIDONGXINXIHUAJIANSHEXIANGGUANLIYAOHONGLI。

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